Apple is planning to sell the iPhone 4—an older, discontinued version of its flagship smartphone—for around RS 15,000 (about $250) in India, according to a report by the Times of India, citing four unnamed Indian firms that work with Apple. The price, among the cheapest in the world for an unsubsidized iPhone, suggests that after losing market share in developing markets like India and China, Apple may finally be embracing the need for a new strategy.
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