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Friday, January 3, 2014
AT&T desperate to steal T-Mobile customers, offers $450 to switch
Independent T-Mobile creates competition—but it may not be independent for long. Two years after AT&T was forced to abandon its bid to purchase T-Mobile US comes another sign of the obvious: having more carriers makes the wireless market more competitive.
Today, AT&T announced that it will give up to $450 worth of credits to T-Mobile customers who abandon the carrier and switch to AT&T. The incentive has two parts: a customer would trade a T-Mobile smartphone for a credit of up to $250 "which can be used toward AT&T products and services." Second, T-Mobile customers can get another $200 credit per line "when they transfer their wireless service to AT&T and choose an AT&T Next plan, buy a device at full retail price, or activate a device they currently own
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