The escalating battle between No. 2 U.S. mobile service provider AT&T Inc and smaller rival T-Mobile US got personal on Monday night when the bigger operator kicked T-Mobile's outspoken Chief Executive John Legere out of its party at the Consumer Electronics Show, according to Cnet.com. The latest sign of an increasingly testy relationship between the two companies, which tried to merge in 2011, comes as they fight for each other's customers.
According to a Cnet.com report, Legere was escorted out of the Las Vegas event by security guards about 15 minutes after Cnet reporter Roger Cheng posted a picture of himself and Legere and tweeted that the executive had crashed AT&T's party wearing his trademark pink T-Mobile t-shirt.
Around the same time that Legere was being escorted out, AT&T's mobility chief Ralph de la Vega was announcing that his company had won a deal to provide wireless connections to Audi vehicles, beating T-Mobile US. AT&T said last week it would pay T-Mobile customers to switch.
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